What makes a good theatre website

Last updated: 23 June 2023

A well-designed website can be a powerful marketing tool for theatres. Here are ten tips to help theatres create an effective website that can help promote their shows and events.

10 tips for theatres when creating a website

Focus on the user experience

The user experience is a critical factor in the success of any website. Visitors should be able to navigate your website easily and find the information they need quickly. Consider using a simple and intuitive design, clear navigation menus, and well-organized content.

Make your website mobile-friendly

Mobile browsing is becoming increasingly popular, so it’s essential to ensure that your website is optimized for mobile viewing. Use responsive design to ensure that your website looks great on any device, whether it’s a smartphone, tablet, or desktop computer.

Include high-quality images

Images are a powerful way to showcase your shows and events. Make sure to use high-quality images that are visually appealing and relevant to your productions. Consider using professional photographs, production stills, and behind-the-scenes images to give visitors a glimpse of what they can expect from your shows.

Provide detailed show information

Visitors to your website should be able to find all the information they need about your shows, including dates, times, venues, ticket prices, and any special offers or promotions. Make sure to keep your show information up-to-date and easily accessible.

Use video to showcase your productions

Video can be a powerful tool for promoting your shows. Consider using trailers or clips to give visitors a taste of what they can expect from your productions. You can also use video to showcase behind-the-scenes footage, interviews with cast and crew, and other promotional content.

Use social media integration

Social media is a valuable tool for promoting your shows and engaging with your audience. Make sure to include social sharing buttons on your website to make it easy for visitors to share your content on their own social media profiles. You can also use social media integration to display your latest tweets, Facebook posts, or Instagram images on your website.

Use email marketing

Email marketing is a powerful way to keep your audience up-to-date on your shows and events. Consider using an email marketing platform to send out newsletters, promotions, and special offers to your subscribers. You can also use email marketing to segment your audience and target specific groups with personalized content.


Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). Make sure to use relevant keywords, meta descriptions, and title tags to help search engines understand what your website is about. You can also use local SEO to target visitors in your area and improve your visibility in local search results.

Use testimonials and reviews

Testimonials and reviews from satisfied customers can be a powerful tool for promoting your shows. Consider including customer testimonials on your website, as well as links to reviews from trusted sources such as theatre critics or popular review sites.

Provide online ticketing

Online ticketing is a convenient way for visitors to purchase tickets to your shows. Make sure to provide a secure and easy-to-use online ticketing system on your website, with clear instructions and payment options. You can also use online ticketing to collect customer data and track sales data.